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The Writing Coach

Literary Consultancy and Coaching for Writers from Jacqui Lofthouse

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Get Black on White: A Guide to Productivity and Confidence for Writers



The fear of the blank page plagues authors at every level of their career. Indeed, countless wonderful books never get written because too many writers simply don’t have the courage to get the words on the page in the first place. I have made it my personal mission to understand what motivates writers, how we can access our creativity and what gets in the way of it. – Jacqui Lofthouse

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Liz Jensen – author of ‘The Ninth Life of Louis Drax’

Jacqui Lofthouse’s ebook was incredibly useful to me at a time when my writing became stuck. There’s such a clever mix of advice on inspiration and craft. But most of all it’s a practical handbook that all writers – published and unpublished – should consider an essential part of their professional kit. It saved that novel’s life. – Liz Jensen, author of The Ninth Life of Louis Drax

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Get Black on White

Motivation and confidence are key issues for writers at all stages of their writing lives. I frequently work with established authors who are struggling with the same issues as beginners: how to get beyond uncertainty about a work, how to overcome the fear of the blank page and, in the words of Maupassant, get ‘black on white’. It’s a myth that a sound knowledge of ‘technique’ and an ability to tell a good story are all that’s needed to write a publishable book. You may be the most talented writer alive but if you’re like most writers, you’ve probably discovered that your talent alone isn’t enough. Dedication to your craft is vital, but many apparently dedicated writers are not finishers.

It’s not uncommon to spend months, even years procrastinating about writing: researching, making notes, thinking about writing, writing articles to promote your ‘platform’ or attending writers groups, indeed anything other than working on a solid draft of the book. Worse, some of us get so frozen with self-doubt that we have periods where we don’t write at all. We’re so worried about getting the plot right that we are afraid to write a scene. Or else we have a draft of a novel, but we’re afraid we may never be able to form it into a finished version, so we keep writing more fragments but never pull it together to make a whole.

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The purpose of this ebook is to enable you to turn your attention back to your writing and to support you as you move towards being more productive and confident in your work. By the time you have completed the programme, you will have conquered your writing fears and you will have refocussed your attention on the work itself.

Every day on this programme, there is a writing exercise.

  • Days 1-10 are about conquering self-doubt and procrastination.
  • Days 11-20 lay the foundations for a writing life.
  • Days 21-30 enable you set yourself up for writing success.

If you follow the optional daily exercises, you will also have written 30,000 words in 30 days: approximately 100 pages of a standard manuscript!



What do writers say about Get Black on White?

I just wanted to say thank you for the guidance and inspiration that the 30 day coaching program is providing me with. Yesterday, I was struggling to write – but I sat down and got on with it, and had a big insight. Today it was all about unraveling an image. I unraveled the image and discovered much more – I continue to be surprised by the power of the unconscious! I look forward to the next 16 days – and many more – of writing! – Olivia Sprinkel, MA Creative Writing student

Jacqui Lofthouse’s ebook gave me focus and renewed purpose at a time when I was not organised enough to do much other than run away to the country with it on a laptop. As with all Jacqui’s work, it is beautifully written and a delight to work with. I am drawn to reflect on her insights frequently as I pursue various projects, especially the advice to allow the unconscious to provide insights into fiction. I’m going to print it up for my reference shelf.
– Genevieve Tucker, Journalist and blogger at Reeling and Writhing

How will ‘Get Black on White’ help?

If you follow this programme, you will emerge from the 30 days as a different kind of creative artist.

  • You will understand your own creative processes
  • You will know how to get writing, even when you don’t feel like it
  • You will gain self-confidence as a writer
  • You will have established your own voice
  • You will be passionate about your writing and enjoy the process
  • You will have experienced the discipline and enjoyment of working with a writing coach
  • If you do decide to follow the daily exercises, you will have written 30,000 words of your book – a 100 page manuscript

Get Black on White is in PDF format which you can immediately download. It is a 145 page guide that shares all that I have learnt about productivity and confidence in my career as a novelist and writing coach. I look forward to hearing your experiences of working with Get Black on White.

Available only to subscribers of The Writing Coach newsletter. 



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Bluethroat Morning – New Edition

‘A thriller full of twists and turns that keeps the reader guessing. Every word is magical, almost luminous.’
– The Daily Mail

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About The Writing Coach

Jacqui Lofthouse

The Writing Coach was founded in 2005 by the novelist Jacqui Lofthouse. An international mentoring and development organisation for writers, it is also an online home for writers, somewhere you can find advice, information, motivation and most of all encouragement for your writing work ... read more

The Modigliani Girl

Anna Bright never wanted to write a novel. At least, that’s what she tells herself. But a chance encounter with a famous novelist and a surprise gift of an art book cut a chink in Anna’s resolve. The short, tragic life of Modigliani’s mistress, Jeanne Hébuterne, becomes an obsession and before she knows it, she has enrolled on a creative writing course, is writing about a fictional Jeanne and mixing with the literati.

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✨Join us this Saturday for our Workshop "Writer' ✨Join us this Saturday for our Workshop "Writer's Devotion"✨

If you are a writer who desires to connect deeply to your writing work – to understand your motivation and utilise it so that you are truly drawn to your writing desk – our online workshop on Saturday 7th May “Writer’s Devotion” is perfect for you. 📚

🖋📖 This workshop will support you as you commit to your writing in an entirely new way. In our time together, we’ll examine our individual relationship with our writing work and we’ll consider how we can become more connected with our writing, so that we write with a sense of ease and flow. 

✨ The first workshop ‘Writer’s Devotion’ covers:
• The full blueprint relating to Mindset as a writer
• How to leverage your unique writing purpose
• Developing deep self-belief that will sustain your practice
• Practical steps to enable you to commit to your writing
• How to develop a writing ritual
• Knowing we are working on the ‘right’ project
• How to use these tools to become a serious writer
• Resilience as a writer
• Commitment to your craft
• Q & A with Jacqui Lofthouse

I would love to meet you there! You can discover more about our follow up workshops on Writer's Alchemy and Writer's Connection here too... ✨

Link in profile

#writingcoach #writingworkshop #amwriting #writinglife #writinghabits #writingritual #writersofinstagram
We love these sketches of our ‘Fragile Borders,F We love these sketches of our ‘Fragile Borders,Fragile Bodies’ event last Friday by our Founder @jacquilofthouse’s husband, live-illustrator @davidlewiscartoons.

It was such a fascinating evening with Miranda Gold, @alicejolly_  @ana.sefer and #FranLock @sunseekerspoetry raising £780 which we will be donating to @warchilduk 

#literature #liveillustration #visualiser #graphicfacilitation #warchild #literaryevents #tintabernacle
We’re thrilled to welcome @annasianjeffersonauth We’re thrilled to welcome @annasianjeffersonauthor to our team - she is a qualified coach, published author, playwright and strategic thinker. Who will be her first client via us, I wonder? 

 “Anna is a fiction writer and playwright. She has written for stage and screen since 2005. She has had two novels published with Orion, Winging It and Nailing It and is currently working on her third novel. She is the founder and co-director of Broken Leg Theatre and has written and toured five plays. Anna is an experienced workshop leader and facilitator. She is Co-Director of Writing Around the Kids. The project enables mothers of young children to write creatively, working in partnership with regional museums and a network of published female authors.

As a trained Life Coach with Relation Dynamics 1st, Anna incorporates coaching into her practice. Anna works part-time as Theatre Relationship Manager at Arts Council England and lives in Brighton with her husband and two children.”

#lifecoaching #writing #writingcommunity #writerssupportingwriters #authorssupportingauthors #writingcoach
Posted @withregram • @ana.sefer Thanks so much t Posted @withregram • @ana.sefer Thanks so much to everyone who came to Fragile Borders, Fragile Bodies on Friday, which raised £780 for #warchild Illuminating discussion and great readings from @alicejolly_  Fran Lock, Miranda Gold and myself :) .. beautifully chaired by @jacquilofthouse 
And what a wonderful venue The Tin Tabernacle Church in Kilburn is!
We are really looking forward to tomorrow's event We are really looking forward to tomorrow's event 'Fragile Borders, Fragile Bodies', at The Tin Tabernacle church in London at 6.30pm. 

This week we wanted to introduce our guest speakers who will be joining us tomorrow, and today we'd like to introduce Ana Seferović.

Ana is a poet and writer from Belgrade, interested in the relationship between systems and the individual.  She is especially fascinated by outcasts, particularly the outcast in each and every one of us, because an outcast is where either a system or an individual (or both) are breaking. She has co-authored a radio show and art platform PornoPop, examining sex and body as a battlefield of politics, art, literature and culture.

Find out more about Ana, Fragile Borders, Fragile Bodies and book tickets via the link in our bio. All proceeds will be donated to the charity War Child @warchilduk

In addition, the Laura Kinsella Foundation has generously agreed to double any donations we receive up to a limit of £300.

#RefugeeCrisis #UkraineConflict
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